You manage a company or brand and you’re aware of the importance of a presence on social networks, particularly Instagram? Would you like to delegate the management of your Instagram page to save time and focus on other aspects of your business? It’s a wise decision, but before entrusting your page to a third party, it’s important to understand the issues at stake and how to proceed effectively. In this article, we give you all the tips and advice you need to delegate with peace of mind and succeed with your Instagram strategy.
Why delegate the management of your Instagram page?
Delegating the management of your Instagram page can have several advantages for a company or brand. Here are the main advantages:
Save time
Managing an Instagram page can be time-consuming, especially if you want it to perform well. Delegating this task frees up time to focus on other aspects of your business.
Benefit from specialized expertise
By delegating the management of your Instagram page to a professional or specialized agency, you can benefit from the expertise and know-how of a person or team who is well versed in the best practices and trends of the social network.
Increase visibility and brand awareness
A well-managed Instagram page can help reach new audiences and increase visibility and brand awareness.
Improving content quality
By entrusting the creation and publication of content to a professional or an agency, you can be sure of the quality and relevance of the content published.
Generate more leads and conversions
An effective Instagram strategy can generate more leads and conversions, especially by using advertising tools or influencer marketing techniques.
How to choose the right person or agency to delegate your Instagram page?
The choice of person or agency to delegate the management of your Instagram page is an important step in ensuring the success of your Instagram strategy. Here are the criteria to consider when choosing the right person or agency:
Skills and experience
It’s important to choose a person or agency with the skills and experience needed to manage an Instagram page. Check the person’s or agency’s portfolio to make sure they’ve worked on projects similar to yours before and have achieved successful results.
References and reviews
Don’t hesitate to ask for references or reviews from previous customers. You can also check online reviews to see what other people are saying about the person or agency.
Understanding your business and market
It’s important that the person or agency fully understands your business, goals and market so they can tailor the Instagram strategy accordingly.
Respect for your company’s values
Make sure that the person or agency shares the same values as your company and respects the ethical standards of your industry.
The quality of communication
Good communication is essential for effective collaboration. Choose a person or agency with whom you can communicate easily and who is responsive to your requests.
The budget
Establish a realistic budget and look for a person or agency that offers services adapted to your budget. Be careful not to sacrifice quality for price.
The duration of the collaboration
Evaluate the length of collaboration needed to achieve your Instagram goals, and look for a person or agency who can commit to that length.
How to prepare for the delegation of your Instagram page.
Before delegating the management of your Instagram page, it’s important to prepare this delegation to ensure the success of your Instagram strategy. Here are the steps to follow to prepare for the delegation of your Instagram page:
Defining your Instagram goals and strategy
Before delegating the management of your Instagram page, it’s important to clearly define your Instagram goals and strategy. What are your marketing goals on Instagram? How will you use Instagram to achieve these goals? What key performance indicators will you be tracking? By answering these questions, you’ll have a clear vision of what you expect from delegation.
Setting the rules and limits of delegation
It’s important to define the rules and limits of delegation to avoid misunderstandings and conflicts. What are the rights and duties of the person or agency who will manage your Instagram page? What is the budget allocated to the delegation? What are the rules of communication to be respected? All these questions need to be clearly defined before starting the collaboration.
Preparing the basic elements of the Instagram page
Before delegating the management of your Instagram page, it’s important to prepare the basic elements of the page. This includes the bio, profile, hashtags, visuals, etc. This will give precise indications to the person or agency in charge of management.
Establish a publication schedule
It’s important to establish a publication calendar. This will ensure regularity in the publication of content on your Instagram page. You can set a weekly or monthly schedule depending on your goals and Instagram strategy.
Give access to the Instagram page
To delegate the management of your Instagram page, you need to give the person or agency in charge of management access to the page. This can be done by giving them the username and password for the Instagram page, or by adding them as the page administrator. You can set limited access with a dedicated account or full access to your Instagram account.
How to track and evaluate the delegated management of your Instagram page.
Monitoring and evaluating the delegated management of your Instagram page is essential for knowing whether the Instagram strategy you’ve put in place is effective, and for adjusting if necessary. Here are the steps to follow to monitor and evaluate the delegated management of your Instagram page:
Defining performance indicators
Before starting the collaboration, it’s important to define the key performance indicators (KPIs) to be tracked. These KPIs will make it possible to evaluate the Instagram page’s performance. They can be the number of followers, the rate of engagement, the number of clicks on links, etc.
Using Instagram’s measurement tools
Instagram offers measurement tools that allow you to track your Instagram page’s evolution and KPIs. You can use Instagram Insights to track your Instagram page statistics. Data such as the number of impressions, engagement rate and number of followers can help you evaluate the effectiveness of your Instagram strategy.
Evaluate results regularly
It’s important to regularly evaluate the results of delegated management of your Instagram page. This allows you to know whether the Instagram strategy you’ve implemented is effective. You can set up a weekly or monthly evaluation schedule depending on your objectives and Instagram strategy.
Communicate with the person or agency in charge of management
It’s important to communicate regularly with the person or agency in charge of managing your Instagram page. This will enable you to find out how the management is going and discuss the results achieved. It will also enable us to adjust the Instagram strategy if necessary.
Making adjustments
If the results are not in line with your objectives, you need to make adjustments to the Instagram strategy. You can discuss this with the person or agency in charge. Alternatively, you can make the adjustments yourself if you have the necessary skills.
