The search engine optimization (SEO) is a key element of any company’s online marketing strategy. However, it can be difficult to decide whether it’s better to recruit an SEO as an employee or call in a freelancer. In this article, we’ll look at the pros and cons of each option to help you make the decision that’s right for your business.
The importance of search engine optimization (SEO) for businesses
Search Engine Optimization (SEO) is crucial for companies seeking to improve their online visibility. Indeed, by effectively optimizing their website, companies can attract more qualified traffic to their site, generate leads and increase their sales. Search engines such as Google use sophisticated algorithms to rank websites according to relevance and quality. So a good SEO strategy can help companies improve their ranking in search results, raise their profile and strengthen their credibility online. What’s more, SEO enables companies to better understand the needs of their potential customers and provide relevant answers to their questions and requests.
Advantages and disadvantages of recruiting a salaried SEO consultant
Hiring an SEO as a salaried employee has its advantages and disadvantages for companies.
Advantages:
On the one hand, having an in-house SEO allows the company to benefit from long-term expertise. The salaried SEO will be available to work on the company website on an ongoing basis, which can improve SEO results in the long term. In addition, a salaried SEO is often more involved in the company’s objectives, as they are directly linked to the business.
Disadvantages:
On the other hand, recruiting a salaried SEO can incur fixed costs, including salaries, social charges and benefits. Companies must also factor in the costs associated with ongoing training, as SEO is a constantly evolving field. In addition, the company may be limited by a lack of flexibility, as it must provide full-time in-house resources.
Hiring an SEO as an employee can be beneficial for companies looking for long-term expertise and increased involvement, but can also involve significant fixed costs and a lack of flexibility.
Advantages and disadvantages of hiring a freelance SEO
Hiring a freelance SEO also has advantages and disadvantages for companies.
Advantages:
On the one hand, using a freelancer can offer great flexibility in terms of costs and availability. Companies can choose the freelance SEO best suited to their needs, and pay only for services actually rendered. What’s more, a freelancer can specialize in certain specific tasks, which can be advantageous for companies with specific needs.
Drawbacks:
On the other hand, the quality of work can vary between freelancers, and it can be difficult to find a trusted freelance SEO. Companies may also find it difficult to monitor the quality and progress of the tasks entrusted to the freelance SEO. In addition, a freelancer isn’t as involved in the company’s objectives as an employee, and may be less available in an emergency.
Hiring a freelance SEO can offer great flexibility and specialization for companies, but can also imply variable quality risk, lack of follow-up and lack of involvement.
How to choose between a salaried or freelance SEO?
The choice between a salaried or freelance SEO will depend on the company’s SEO needs, costs and constraints, as well as the company’s culture.
Analysis of the company’s SEO needs
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First, conduct a thorough analysis of your company’s SEO needs. Companies need to determine whether they require long-term expertise or specific specialization for one-off tasks. Companies must also determine the level of involvement the SEO specialist needs to have with the company’s objectives.
Evaluation of costs and constraints
Next, it’s important to assess costs and constraints. Companies need to determine whether they can afford the fixed costs of an employee, or whether they prefer to have greater flexibility with a freelancer. Companies also need to take into account training and follow-up costs, as well as the availability of the SEO.
Taking into account the company’s culture
Finally, it’s important to consider the company’s culture. Companies need to determine whether they’re more comfortable with someone who works in-house and is committed to the company’s objectives, or whether they’re more comfortable with someone who works as a freelancer and provides ad hoc services.
Should you hire a salaried or freelance SEO ? My opinion
My personal opinion is that companies should favor hiring a freelance SEO over an employee. There are several reasons for this.
First of all, hiring a freelance SEO offers greater flexibility in terms of costs and availability. Companies can find freelance SEOs at more competitive rates than employees, and they only pay for the services they use. In addition, companies can find freelancers who are available for one-off tasks or for a limited period, which can be more advantageous for businesses with specific needs.
In addition, freelance platforms offer companies a wide choice of experienced SEOs who specialize in different fields, which can be beneficial for companies with specific needs. Freelance platforms also offer features to filter candidates based on skills, experience and pricing, making the selection process easier. Some of the more reputable platforms include BeFreelancr, Fiverr, Malt, Upwork, Codeur.com and Freelancer.com.
Finally, freelance SEOs are often highly motivated to deliver quality work, as their reputation is at stake. Freelancers are also in competition with other professionals, which motivates them to provide high-quality services to stand out from the competition.
Freelancers are also in competition with other professionals, which motivates them to provide high-quality services to stand out from the competition.
