If you’re looking to improve the referencing of your website, calling in a freelance SEO expert can be a great option. However, finding the right professional can be difficult, especially if you don’t know where to start. In this article, we’ll give you practical advice on how to find a competent and reliable freelance SEO expert, so you can’optimize your online presence and boost your organic traffic.
Why hire a freelance SEO expert?
If you’re looking to improve your website’s visibility on search engines, calling in a freelance SEO expert can have many advantages. Here are just a few of the benefits you can expect to gain from working with one:
Expertise
A freelance SEO expert has experience and expertise in the field of SEO, which can help you improve your search engine positioning.
Flexibility
Working with a freelance SEO expert allows you to tailor services to your specific needs. In this way, you can benefit from a tailor-made service that exactly meets your expectations.
Costs
Hiring a freelance SEO expert can be less expensive than using an SEO agency. You can benefit from quality work at a reasonable cost.
Results
A freelance SEO expert can help you achieve concrete results, such as’increased organic traffic to your website, improved conversion rates, or better online brand awareness.
How can an SEO expert improve your SEO?
An SEO expert can improve your natural referencing in several ways, including:
Audit and analysis of your website
An SEO expert will often start by carrying out a full audit of your website to identify technical problems and optimization opportunities.
Keyword research
An SEO expert will perform in-depth keyword research relevant to your business and industry in order to optimize your website content.
Content optimization
The SEO expert can optimize your website’s titles, descriptions, header tags, images and texts to improve its relevance and quality.
Link building
The SEO expert can create quality links from other relevant websites to boost your site’s authority and improve your positioning in search results.
Monitoring and analysis
The SEO expert will regularly monitor and analyze your website’s performance, using tracking and analysis tools to evaluate traffic, rankings, conversions and ROI results.
How to find a freelance SEO expert
What criteria should you consider in your search?
To find a competent and reliable freelance SEO expert, here are some criteria to consider when searching:
Experience
Look for an SEO expert with solid experience in the field. You can check their track record online, view their references and portfolio of previous projects.
Skills
The SEO expert must have in-depth knowledge of SEO techniques, tools and search algorithms. You can assess skills by reviewing results from previous projects and asking technical questions during the interview.
Reputation
Search for online comments and reviews of the SEO expert, especially on platforms such as LinkedIn, Google My Business, or forums dedicated to SEO. You can also contact previous clients for references and recommendations.
Communication
Find a freelance SEO expert with whom you can communicate easily and effectively. A good communicator should be able to understand your needs, answer your questions and share reports and analysis in a clear and understandable way.
The budget
Evaluate the rates offered by different freelance SEO experts and choose the one that offers a reasonable rate based on your budget and needs.
Where to find a freelance SEO expert?
There are several places where you can find freelance SEO experts:
Freelance platforms
You can find freelance SEO experts on platforms such as BeFreelancr, Malt, Upwork, Freelancer, Codeur.com, Fiverr, etc. You can filter the results to find SEO experts based on their skills, experience and hourly rate.
Professional social networks
Professional social networks such as LinkedIn can be a great resource for finding freelance SEO experts. You can use the search function to find SEO professionals and check their profiles to assess their experience and skills.
Social network newsgroups
Newsgroups on social networks such as Facebook, LinkedIn or Reddit can also be a great resource for finding freelance SEO experts. You can ask questions and seek recommendations to find quality professionals.
Online forums
Online forums dedicated to SEO can also be a great resource for finding freelance SEO experts. You can ask questions and interact with members to find recommendations.
Personal recommendations
If you know people who have worked with freelance SEO experts in the past, you can ask them for recommendations. This can be a great way to find quality professionals with solid experience and proven skills.
How to assess an SEO expert’s skills?
Here are a few tips for evaluating an SEO expert’s skills:
Check your website
An SEO expert should have a website optimized for search engines. Check the quality of his website by checking its ranking in search results. Also evaluate his website’s architecture and check the keywords and meta descriptions used.
Request references
Ask the SEO expert for references and take the time to contact previous clients. Ask them if they were satisfied with the SEO expert’s work. Also ask if the work was delivered on time, and if the results were measurable and meaningful.
Evaluate his technical expertise
An SEO expert must have an in-depth knowledge of technical SEO techniques. These include keyword research, content optimization, link building and tag optimization. Ask him to explain these techniques and how he uses them.
Analyze his results
Ask the SEO expert for examples of previous projects. Then ask what results he’s achieved on those projects. Ask for analysis reports. These reports will enable you to assess the impact of his work on the traffic and rankings of his clients’websites.
Please ask questions
Ask questions about the methods and strategies used to improve SEO. An SEO expert should be able to explain best practices and the latest trends in SEO.
