Should you hire a freelance or a salaried copywriter?

Hiring a copywriter: salaried or freelance? Comparison of advantages and disadvantages. Tips for making the right choice.

In a world where communication is increasingly important to business success, the role of the copywriter has become essential. Whether creating marketing content, drafting advertising messages, or writing copy for a website, the copywriter is a writing professional who can add real value to your business. But then the question arises: should you hire a staff copywriter or go freelance? In this article, we’ll look at the pros and cons of both options to help you make the decision that’s right for your business.

What is a copywriter and what is their role in a company?

A copywriter is a professional copywriter. They create written content to promote or sell a product or service. Copywriters work in a wide variety of sectors, from marketing to advertising to corporate communications. They may be responsible for copywriting advertising copy, marketing messages, promotional emails, blogs, social networking posts, etc.

Their role is therefore to produce persuasive, creative and captivating texts that grab readers’attention and incite action. Copywriters must be able to understand their target audience, creating messages that meet their needs and expectations, while respecting corporate objectives. They must also adapt their writing style to suit the chosen communication medium and brand tone.

What are the advantages and disadvantages of hiring a salaried copywriter?

Hiring a staff copywriter has both advantages and disadvantages for a company.

Advantages :

Among the advantages, we can note that the salaried copywriter is a permanent employee of the company, which means that he’s available at all times to work on projects and copywriting tasks. A staff copywriter also fits in better with the company’s team, and can therefore better understand the company’s objectives and values. It is also easier to train them in corporate culture and internal procedures. What’s more, the salaried copywriter is generally more committed to his or her work and to the company’s success, which can translate into better, more efficient work.

Disadvantages :

However, there are also disadvantages to hiring a staff copywriter. First of all, it can mean a higher cost for the company in terms of salaries, benefits and ongoing training costs. Furthermore, if the company doesn’t have enough copywriting work to justify a full-time position, the staff copywriter may not be used full-time, which represents a waste of resources. Finally, if the staff copywriter leaves the company, it may be difficult to find a qualified replacement quickly.

What are the pros and cons of hiring a freelance copywriter?

Hiring a freelance copywriter also has advantages and disadvantages for a company.

Advantages :

Advantages include the fact that freelance copywriters are generally more flexible in terms of working hours and availability. The company can also save on the costs associated with hiring a full-time employee, such as salaries, benefits and training costs. Freelance copywriters often bring specialized expertise to the table, and can be hired for specific projects. This is particularly useful if the company needs a particular skill at short notice. Freelancers can also work remotely. This is practical if the company is located in a remote area or wishes to hire a copywriter located in another city or country.

Disadvantages :

However, there are also disadvantages to hiring a freelance copywriter. Firstly, it can be difficult to find a trusted and competent freelancer, which can take time and money. Freelancers may also be working on several projects at once, which means they may not be immediately available when the company needs them. In addition, freelancers are not integrated into the company’s team. They may not fully understand the company’s values and objectives, which can affect the quality of their work.

How to determine whether you need a salaried or freelance copywriter?

To determine whether you need a salaried or freelance copywriter, it’s important to consider several factors:

Copywriting work requirements

Hiring a salaried copywriter can make good business sense if you need copywriting work on a regular basis. If needs are more occasional, it may be more cost-effective to hire a freelancer.


If the company needs a copywriter available all the time to work on short-term or urgent projects, it may be preferable to hire an employee. If the company’s needs are less frequent and more flexible, it may find that a freelancer is more suitable.


When deciding whether to hire a staff or freelance copywriter, cost is an important factor. If the company’s budget is limited, it may be preferable to hire a freelancer rather than pay a full-time salary.

Specialized skills

If the company needs specialized skills for particular copywriting projects, it may be best to hire a freelancer who has that specific expertise.

Team integration

Hiring an employee may be preferable if the company wishes to integrate the copywriter into the team and work regularly with other company members. If the company has one-off needs and does not require full integration, it may prefer a freelancer.

Salaried or freelance copywriter ? My opinion

For many companies, hiring a freelance copywriter can be more advantageous than hiring an employee, in my personal opinion.

First of all, freelancers are generally more flexible and can work on short-term projects, which is particularly useful for companies with one-off copywriting needs. Freelancers are also available remotely, which can be convenient for companies wishing to work with a copywriter located in another city or country.

In addition, hiring a freelancer can cut costs, as there aren’t any salary or benefits costs to pay. Companies can also save money by gaining access to a wider talent pool, as they can hire freelancers with specialized skills specific to each project.

To find a freelance copywriter, there are many online platforms such as BeFreelancr, Freelancer, Upwork, Freelancer, Fiverr or Malt, which offer a wide variety of freelancers with different skills and price levels. So, do your due diligence when looking for a freelance copywriter to make sure they’re competent and reliable.

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