Should you hire a staff or freelance web copywriter?

Staff or freelance web copywriter? What's the best choice for your web copywriter? Discover the advantages to make the best decision.
rédacteur web

Today, web content has become a key element for any company wishing to have a presence on the internet. But when it comes to producing quality content, companies are often faced with a dilemma: should they recruit an in-house web copywriter or call in a freelancer? Each of these options has its advantages and disadvantages, which it’s important to understand before making a decision. In this article, we’ll look at the differences between a employed web copywriter and a freelance web copywriter to help you decide which option is right for your business.

The importance of web content for business

Web content is crucial for businesses as it enables them to connect with their target audience and communicate effectively with them. Websites, blogs, social networks and other online communication channels are all ways for companies to spread their message and promote their brand image. In addition, web content is an important tool for improving SEO and search engine positioning, which can lead to increased traffic and sales.

Thus, companies that produce quality web content are more likely to stand out from the competition and attract their audience’s attention. What’s more, web content can also help build customer trust and loyalty, by offering relevant information and addressing their needs and concerns.

It is therefore crucial for companies to put in place an effective content strategy and have the resources to produce quality content on a regular basis. This may involve recruiting a salaried web copywriter or calling in a freelancer depending on their specific needs and budget.

Advantages and disadvantages of hiring a salaried web copywriter

Now that we’ve examined the importance of web content for businesses, let’s look at the pros and cons of hiring a staff web copywriter.


Hiring a salaried web copywriter can offer several advantages for a company. Firstly, the employee is involved in the company and knows better than anyone else what is expected of him or her. In addition, they are available full-time to work on the company’s projects, and can therefore guarantee regular content production. In addition, a staff writer can bring expertise and in-depth knowledge of the company and its industry, which can lead to more relevant and effective content production. Last but not least, a staff web editor can build loyalty to the company and help reinforce its corporate culture.


However, there are also disadvantages to hiring a salaried web copywriter. Firstly, it represents a significant cost for the company, particularly in terms of salary, social security contributions and other costs associated with hiring an employee. Secondly, the administrative management of an employee can also be time-consuming for the company, in terms of managing leave, payroll and other employment-related formalities. Finally, an employed web copywriter may lack the flexibility of a freelancer, which can pose problems in the event of fluctuations in demand or changes in the company’s priorities.

The pros and cons of hiring a freelance web copywriter

On the other hand, hiring a freelance web copywriter also has its advantages and disadvantages.


First of all, one of the main advantages is the flexibility a freelancer’offers. Companies can hire a freelance web copywriter for a specific period of time according to their content needs, without having to bear the costs associated with a full-time employee. What’s more, freelance web copywriter rates can be more affordable than full-time employee salaries.

In addition, freelance web copywriters often have a variety of writing and content creation skills, which can be beneficial for businesses with diverse content needs. Freelancers also don’t need to be managed by a company’s administrative team, which saves time and resources.


However, there are also disadvantages to using a freelance web copywriter. There can be a risk of unavailability, as freelancers work for multiple clients at the same time. In addition, freelancers may not be as loyal to the company as a salaried employee, as they are self-employed. Finally, the quality of a freelancer’s work may vary according to his or her level of experience, skills and commitment to the job.

How to choose between a salaried web copywriter and a freelance web copywriter?

When it comes to choosing between an employed web copywriter and a freelance web copywriter, it’s important to consider several key factors to make the best decision.

Evaluating your web content needs

First, conduct a thorough assessment of the company’s web content needs. If the company needs a high volume of content on a regular basis, it may prefer to hire a salaried web copywriter. On the other hand, if content needs are more occasional, hiring a freelance web copywriter might be more economical.

Budget analysis

In addition, budget analysis is another important element to consider. Hiring a salaried web copywriter can be more expensive in terms of salary and associated costs, such as benefits and administrative expenses. On the other hand, using a freelancer can be less expensive, as there are no administrative costs and freelance rates can be negotiated.

Assessing your ability to manage a freelance relationship

Finally, it’s important to consider the company’s ability to manage the relationship with a freelancer. If the company doesn’t have the resources or experience to effectively manage a freelancer, it may prefer to hire a salaried web copywriter.

Should you hire a salaried or freelance web copywriter ? My opinion

In my opinion, it’s better for companies to use a freelance web copywriter than to recruit a salaried web copywriter. I recommend that companies use a freelance web copywriter because of the many advantages they’offer, particularly in terms of flexibility and cost. Online freelance platforms offer a varied choice of skilled web copywriters to meet the needs of any business.

In addition, there are many online platforms where companies can easily find and hire skilled freelance web copywriters. Some of the most popular include BeFreelancr, Upwork, Freelancer, Fiverr and Textbroker.

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